Beauty, Mr Sloan

Arthur Razor

Why venture out to Acton for a haircut? Well, one good reason is that it’s only a stone’s throw away from Richmond in the heart of West London. A better reason is it’s home to one of the best male grooming salons in London, Arthur Razor.

Based in charming Acton Central, Arthur Razor offers a veritable mix of contemporary and traditional high-end male grooming for the modern man and is one of London’s most unique independent salons. The Arthur Razor grooming salon was pioneer to a new generation of hidden gems that have flocked to Acton Central in the last 3 years. Churchfield Road is now teeming with high quality, independent boutiques, inviting wine shops and bars, and cosy pubs and cafés.

Acton´s first independent gentleman´s grooming salon, Arthur Razor is the brainchild of senior hair stylist Tony , a dedicated father of two and an avid footballer with an innovative vision to create an indulgent pampering zone exclusively for men.

No ordinary grooming salon, it caters for all aspects of male grooming from a smart vintage haircuts and traditional wet shaves to its very own therapist who is on hand to release all those tensions whether it be full body treatments like a massage, to getting rid of unwanted hair with a waxing treatment, to rejuvenate your skin with a facial, or take care of your paws with a manicure and pedicure.

Tony hot towel shave 5 LR

Arthur Razor certainly is a cut above the rest, owner and director Tony Bonaventura stamps his own brand on every haircut from the off. As you walk through the door the ambience takes over. The chemistry of the shop varies, in the morning, you can expect a nice relaxed vibe, with good soothing soundtracks being played in the background, or for a more upbeat atmosphere, head there later in the day to get ready to go out in the evening when the uplifting tunes will elevate your mood and get you ready to party with a smart haircut and a beer.

Once you sit down you are offered a choice of coffee, beer or the seasonal favourite of mulled wine. Tony is a master of his art, his scissor cuts are tailored, chic and stylish, added to which he makes you feel relaxed from the word go. With cuts like these, the quality really shines through and it is easy to see how Arthur Razor remains at the forefront of male grooming services, marking its excellence with a portfolio of regular clients including actors Colin Firth (The King´s Speech), Finn Jones (Game of Thrones), Tim Vincent (Blue Peter presenter) and Richard Rankin (Darkness BBC). Most recently Artur Razor set up an exclusive hair salon pop up in partnership with Dr. Martens & British GQ in Carnaby Street.

Tony understands his clientele well; men who want a quality haircut whilst tasting a craft beer and listening to soon-to-be favourite playlists. Tony carefully considers every detail. “My ethos is simple,” he says. “I will make sure my clients get a cracking haircut at every visit, and a chance to relax in an environment tailored to their needs.”

Arthur Razor’s hot towel shaves are a return to traditional grooming and sartorial elegance from days of old brought bang up-to-date with a modern twist. The wet shave comes into its own and gives you a close cut with beautifully soft skin.

To start a hot towel is used to open the skin’s pores. Tony believes in the art of “smell” and uses quality products that hit and invoke the senses. From warm towels to soft creamy shaving foam that frothes up and feels like creamy magic indulging your skin. The products used in-house are the classic Italian shaving brand Proraso. The quality of the products are evident in how they quickly soften and protect the skin. The shave is finished with cold towels to close the pores and Tony uses Proraso products to moisturise the skin leaving the face feeling soft smooth and alive.

This winter, Arthur Razor is launching its new gift sets for the discerning gent. The pampering kits are only available in-store and range from £27 to £70 with something to delight any eclectic gent. The gifts available for purchase include famous Italian shaving products from Proraso, as well as a Baxter skincare gift and the Spanish aftershave kit Agua de Colonia.

Arthur Razor’s gift sets include:

  • Proraso Pre & post shaving gift set £35: one of the biggest selling shaving creams in the world, Proraso makes a perfect Christmas gift. The set includes after shave balm, beard oil & beard balm
  • Baxter Skin Care gift set £70: put your best face forward with Baxter’s shave formula, facial scrub & after shave formula
  • Agua de Colonia travel set £27: this handy set includes cologne, roll-on deodorant, bath and shower gel and body lotion

Arthur Razor
12 Churchfield Road, Acton W3 6EG
www.arthurrazor.com
020 8993 9966

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