Did You Know, Food & Drink

British Airways Celebrates Centenary With Limited Edition Marmite

British Airways and Marmite have teamed up to create a limited-edition jar to celebrate the airline’s centenary, launching on May 1st. As Marmite is the most confiscated brand at airport security, the centenary jar is conveniently sized to fit within the liquid allowance.

(Picture by Nick Morrish/British Airways)

For Brits travelling abroad, it is clear they cannot go without the British spread that has divided the nation since 1902. Based on data from London City Airport, Marmite is the most confiscated branded food item at airport security. Other branded items that did not make it past security are Harrods jams and spreads and Lyle’s Golden Syrup.

(Picture by Nick Morrish/British Airways)

The airport has seen deserted jars of Marmite increase 50 per cent in the first three months of 2019, from four to six jars a day, and the airport forecasts it will seize over 2,000 jars this year alone. British Airways customers can now get their Marmite hit when away. The special edition spread will be exclusively available to customers on board all flights from May 1. The jar weighs 70 grams so if they do not get through on holiday they can safely take it through security as it falls within the liquid restrictions.

(Picture by Nick Morrish/British Airways)

Hamish McVey, British Airways’ Head of Brand and Marketing, said: “It’s clear that customers like to enjoy their favourite brands like Marmite while travelling or when they’re abroad. We work with some of the best of British to bring them to our customers on board our flights and now, in our centenary year we will have even more brands alongside Marmite that our customers can enjoy.”

(Picture by Nick Morrish/British Airways)

To coincide with the launch, London City Airport held an amnesty on April 30th at its security gates, giving all customers the chance to swap their over-sized, prohibited jars of Marmite for British Airways’ travel-friendly version.

Did you know that London City Airport donates the majority of confiscated food items to a local charity, Community Food Enterprise (CFE). Since the partnership started in April 2017, the charity has distributed three tonnes of items to 16 smaller charities in East London, to ensure the confiscated items can help vulnerable people locally. A ‘Mail and Fly’ service is also offered should passengers wish to post confiscated items to a specified address.

Picture by Ben Stevens/British Airways)

British Airways will be releasing a series of centenary editions in partnership with British brands during its milestone year. Earlier this month the airline announced a partnership with Scottish craft brewers, BrewDog, who have created a transatlantic IPA for customers and in a world first brewed the beer on a flight. The airline has also partnered with luxury British watchmakers Bremont on the launch of a new limited-edition timepiece, featuring metal from one of the most famous and iconic planes in history – Concorde.

(Picture by Nick Morrish/British Airways)

Ian Cowie, Director of Customer Operations at London City Airport, said: “With 4.8 million passengers travelling each year through London City Airport, many of whom are returning to the continent or heading on holiday, it’s little surprise that Marmite is such a treasured item and demonstrates just how loyal Brits are to their favourite brands. Whether you love it or hate it, we’re looking forward to ensuring passengers can continue to get their Marmite fix. For any other liquids, pastes and gels over 100ml, it’s best to pack them safely in the hold.”

(Picture by Ben Stevens/British Airways)

As part of British Airways’ £6.5 billion investment for its customers, British Airways also recently revealed its new business class seat and introduced changes to its First, World Traveller Plus and World Traveller cabins, delivering exceptional new restaurant-style catering from Do&Co. British Airways is also rolling out industry-leading Wi-Fi on board, opening new lounges across the world and launching 15 new routes.

The limited edition 70g Marmite jar will cost £3 and is available exclusively on board all British Airways flights from May 1st.

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