On October 1st 2017, L’Oréal Paris presented a unique fashion and beauty runway show on the Champs-Élysées, the most famous avenue in the world: an unprecedented event with the support of the City of Paris. This show was an extraordinary opportunity for Parisians to access upcoming beauty trends and also allowed for millions of people across the globe to join digitally via social platforms.
Le Défilé L’Oréal Paris: A once in a life-time event!
Highlights from the show included 60 hair and make-up looks embodying the new beauty trends, collaboration with 19 designers and an exclusive partnership with renowned jeweler Chopard, 50 L’Oréal Paris spokes and models, 645 guests including A-list celebrities, tastemakers, and fashion and beauty influencers… In short, Le Défilé L’Oréal Paris shook up the world’s fashion capital!
Kudos to the team of L’Oréal Paris beauty experts, including make-up artist Val Garland and hair genius Stéphane Lancien, who were able to create a new vision to the iconic notion of Parisian Beauty.
Le Défilé L’Oréal Paris: A unique event designed especially for the public
In addition to the show, the audience was able to enjoy a memorable master class given by the L’Oréal Paris team of beauty experts, in which some of the runway looks were recreated. Several hair and make-up cabins were positioned on the Champs-Élysées, allowing passers-by to test L’Oréal Paris products, celebrating the brands innovations as well as the beauty trends revealed on the catwalk, making beauty and fashion trends accessible to all. The designers showcased their Parisian fashion inspirations, highlighting looks available in stores now.
Le Défilé L’Oréal Paris: The partners
Chopard, joaillier exclusif du Défilé L’Oréal Paris – AMI – Ashi Studio – Balmain – Cedric Charlier – Courrèges – David Koma- De Fursac – Ellery – Emanuel Ungaro – Giambattista Valli – Haider Ackermann – Isabel Marant – Mulberry – Off White – Olivier Theyskens – Pallas – Pierre Hardy – Sonia Rykiel – Wanda Nylon
Le Défilé L’Oréal Paris: L’Oréal Paris spokespeople on the catwalk
Alexina Graham, Barbara Palvin, Bianca Balti, Cheryl Cole, Doutzen Kroes, Jane Fonda, Helen Mirren, Irina Shayk, Lena Meyer Landrut, Liya Kebede, Li Yuchun, Luma Grothe, Maria Borges, Neelam Gill, Soo Joo Park, Taliana Vargas, Thylane Blondeau and Valentina Sampaio.
Le Défilé L’Oréal Paris: Models on the runway
Giedre Dukauskaite, Vanessa Moody, Adwoa Aboah, Alpha Dia, Marcus Butler, Vincent Lacroq, Stefanie Giesinger, Mali Koopman, Chiharu Okunugi, Nadja Bender, Grace Bol, Tessa Kuraji, Katlin Aas, Myrthe Bolt, Aiden Curtiss, Mélodie Vaxelaire, Fabienne Dobbe, Damaris Goddrie, Estelle Chen, Iskra Lawrence, Ysuanny Brito, Josephine le Tutour, Valery Kaufman, Hyunji Shin, Rina Fukushi, Chane Husselmann, Maartje Verhoef, Benoit, Erik Van Gils, Max Fieschi, Winnie Harlow
Le Défilé L’Oréal Paris: The Fashion
Doutzen Kroes, Winnie Harlow, Valentina Sampaio and Jane Fonda wore Balmain
Doutzen Kroes, Bianca Balti, Giedre Dukauskaite and Maria Borges wore Isabel Marant
Alexina Graham, Vanessa Moody and Adwoa Aboah wore Mulberry
Li Yuchun wore Ashi Studio
Alpha Dia, Marcus Butler and Vincent Lacroq wore AMI
Lena Meyer Landrut, Cheryl Cole and Stefanie Giesinger wore Off White
Mali Koopman, Chiharu Okunugi and Helen Mirren wore Ellery
Soo Joo Park, Nadja Bender and Grace Bol wore Cedric Charlier
Tessa Kuraji, Neelam Gill and Katlin Aas wore Wanda Nylon
Myrthe Bolt, Aiden Curtiss and Irina Shayk wore Courrèges
Mélodie Vaxelaire, Fabienne Dobbe, Damaris Goddrie and Luma Grothe wore Sonia Rykiel
Thylane Blondeau, Estelle Chen and Iskra Lawrence wore Emanuel Ungaro
Ysuanny Brito, Alexina Graham and Giedre Dukauskaite wore Pallas
Josephine le Tutour, Valery Kaufman and Barbara Palvin wore Giambattista Valli
Maria Borges, Liya Kebede and Bianca Balti wore Haider Ackermann
Hyunji Shin, Rina Fukushi and Vanessa Moody wore Olivier Theyskens
Chane Husselmann, Maartje Verhoef and Taliana Vargas wore David Koma
Benoit, Erik Van Gils, Max Fieschi wore De Fursac
Le Défilé L’Oréal Paris: The VIP guest list
Attending this once-in-a-lifetime show were: Naomi Campbell, Jon Kortajarena, Aymeline Valade, Luc Besson, Laurent Bourgeois, Larry Bourgeois, Peter Brant Ii, Noemie Lenoir, Alain Fabien Delon, Arizona Muse…
Other guests included Kristina Bazan, Cindy Bruna, Marie-Ange Casta, Jasmine Sanders, Ines Rau, Petra Nemcova, Francisco Lachowski, Miss Fame, Val Mercado, Crystal Murray, Thais Klapisch, Annabelle Ferrera, Angelina Woreth,
Kiddy Smile, Luis Borges, Renan Pacheco, Olivier Rousteing, Alexandre Mattiussi, Haider Ackermann, Olivier Theyskens, Joanna Senyk, Cedric Charlier, Elie Saab, David Koma, Loic Prigent, Mademoiselle Agnes, Louka Meliava and Catherine Loewe.