Eight tips to build your confidence as a female business leader

For female workers in the UK the question of balancing family and career has always seemed against the odds. There was never happy medium within a corporate structure that lacked representation of working mothers in the top jobs.

With the rise of movements such as #metoo and the gender pay gap scandal, society is becoming more aware of the issues female workers are facing and the challenges they still face. Now more than ever there are more opportunities available for women to step into leadership roles.

Lynn Morrison, the Marketing Director for Opus Energy, has first hand experience of stepping up into a board role and shares some tips with SLOAN! for fellow female workers who have this same ambition.

Lynn Morrison – Marketing Director of Opus Energy

Thanks in part to new UK laws around gender diversity, more businesses than ever are creating opportunities for women to step into leadership roles. As someone who recently stepped up into a board role, I know first-hand how exciting and challenging the move can be. On one hand, you are thrilled to be recognised for your leadership skills, but on the other you can’t help but wonder at times whether you are deserving of a seat at the table. If you feel like this, don’t worry, you’re not alone. In fact, one in three female professionals have admitted to experiencing Imposter Syndrome – a term coined for those who often doubt their own achievements.

So, how do you move beyond those feelings of uncertainty, of doubt? Well, it’s actually easier than you think. Some people may naturally have more confidence, but you’d be surprised how many ways you can train yourself toward being a more confident business leader. This list of tips from the business experts at Brighter Business is a great place to start.

1. Find your tribe

Spending time with people in your industry, or just in the same place career-wise, can be a great confidence booster. Just ask any new parent who has joined a parenting group – sharing successes and crowd-sourcing ideas on overcoming challenges is incredibly valuable.

2. Acknowledge good work when you see it

Behind every great executive is a strong team, so it is important to recognise them for the role they play in your success. Praising your employees gives them a boost in both confidence and morale, which in turn leads to higher productivity.

3. Recognise your own good work, not just your employees’

How often do you downplay a compliment? Are you doing the same thing in the workplace? Take your well-deserved credit when projects go right, and don’t hesitate to highlight your successes both in private and in the boardroom.

4. Fake it ’til you make it

No one needs to know that you’re doubting yourself. In fact, most people will assume that you know what you’re doing and are making conscious choices for things to happen a certain way. Act the part, pretend you are confident, and soon you’ll notice that it’s not that much different from actually being confident.

5. Your knowledge is your power

Most likely you’ve spent years building up your experience and expertise, earning the credentials needed for a leadership role. Pull upon your knowledge and don’t be afraid to share your opinion. Providing fact-based recommendations is a great way to earn the respect of your peers and remind yourself of your own skillset at the same time.

6. View your femininity as a strength, rather than a weakness

Women have innate abilities to give care, it is what makes us great mothers. Those same skills are equally useful in the business world. Pull upon your natural abilities to rally colleagues around a common purpose and to champion initiatives which show employees that you care. Purpose-led businesses see greater sustainable growth and success.

7. Think positive

It may seem trite, but the power of positive thinking is surprisingly effective. As a leader, colleagues will look to you for an indication of how things are going. Showing confidence in your own abilities and in those of your team can be just the inspiration people need to get big projects over the line.

8. Look to leaders who inspire

Sometimes, the best thing you can do is take a page from someone else’s book. Literally. Read the books and blogs of thought leaders who are in the business of making you a better business woman. Check out this list of essential business books for starters:

  • Who Moved My Cheese? – Spencer Johnson
  • The Tipping Point – Malcolm Gladwell
  • The 4-Hour Workweek – Tim Ferriss
  • The 7 Habits of Highly Effective People – Stephen Covey
  • Lean In – Sheryl Sandberg
  • How to Win Friends and Influence People – Dale Carnegie
  • The Lean Startup – Eric Ries
  • Raving Fans – Ken Blanchard & Sheldon Knowles

For more business tips, guidance and information, visit www.brighterbusiness.co.uk.

About the expert

Lynn Morrison joined Opus Energy in 2013 to manage the Marketing and Communications teams for the business. As Marketing Director, she is responsible for overseeing the development and execution of our corporate communications, advertising and customer acquisition campaigns, maintaining the brand identity and ensuring that our customers sit at the heart of all of our communications.

Lynn brings a wealth of experience in marketing strategy and customer insights to the team, having previously worked in the Customer Experience Strategy division of California-based energy supplier Pacific Gas & Electric Company. Prior to that, she spent six years working in the energy efficiency industry.

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