Edgerton launches Pink Gin Day

Next week, Edgerton Pink Gin will launch the world’s inaugural Pink Gin Day on Thursday 3rd August 2017 in London. To celebrate the day, the world’s first pink gin, Edgerton, will be partnering with a selection of pubs and bars across the UK to showcase an array of unique pink gin cocktails. In addition, Edgerton Pink Gin will be encouraging Brits to wear pink whilst getting creative at home, crafting their own bespoke rosetinted cocktails.

On a mission to make the capital blush, Edgerton Pink Gin have also joined with the UK’s leading online drinks vendor 31Dover.com, which will be offering a special Pink Gin Day discount on its website to everyone taking part and purchasing a 70cl bottle of Edgerton Pink Gin.

Martin Edgerton Gill, the founder of Edgerton Pink Gin, explains why he is excited to be the first gin to launch a day in the UK’s seasonal calendar, to celebrate the uniqueness of pink. “Whilst superb taste in a glass is key to the long-term success of a liquor brand, colour really works and has created a greater interest in the gin category. Pink Gin Day creates a platform for us to showcase our craft and bring people together to enjoy our distinctive pink gin for a day”.

For those wanting to celebrate Pink Gin Day at home, Edgerton Pink Gin suggest trying the easy to make, delicious Pink French 69 and Pink Collins cocktails. In addition, Edgerton propose adding either thin slices of red apple, pomegranate seeds, raspberries or strawberries and mint to a classic G&T, for a Pink Gin Day twist.

Pink French 69

Recipe

  • 250ml Edgerton Pink Gin
  • 125ml simple syrup
  • 125ml lemon juice
  • Champagne
  • Lemon twist

Method

Stir the gin, simple syrup and fresh lemon juice with ice in a medium pitcher. Strain into Champagne flutes or coupe glasses. Top with chilled Champagne and garnish with lemon peel.

Pink Collins

Recipe

  • 55ml Edgerton Pink Gin
  • 25ml lemon juice
  • 1 tsp superfine sugar
  • 85ml club soda
  • 1 maraschino cherry
  • 1 slice of orange

Method

In a shaker half filled with ice cubes, add the Edgerton Pink Gin, lemon juice and sugar. Shake well and strain into a long glass, before adding the club soda and stirring. Garnish with a slice of orange and a cherry.

First launched in 2011 and distilled in the heart of London, Edgerton Pink Gin contains 15 unique botanicals including Damiana, an ingredient renowned for its aphrodisiac qualities. On the eye, Edgerton Pink Gin is visually delightful with its distinctive pink tone, created by the gin’s botanical ingredient pomegranate. A versatile gin, Edgerton Pink Gin not only makes the perfect G&T but also promises to inject a flash of innovation into some of the most famous gin-based cocktails, such as the traditional Martini, Negroni and French 69.

Edgerton Pink Gin is now available at www.31dover.com

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