SLOAN! Magazine tried GOLD COLLAGEN for 30 days. Here is more about the range and how it works.

Taking inspiration from food technology breakthroughs in Japan, the GOLD COLLAGEN range is a unique line of liquid beauty supplements designed to nourish skin from the inside out, targeting the visible signs of ageing associated with collagen loss. Each product is specifically formulated to address different skin and health concerns.

Developed by MINERVA Research Labs and European scientists, the GOLD COLLAGEN range combines a unique sugar-free blend of hydrolysed collagen, hyaluronic acid and other active ingredients to create a liquid beauty supplement with maximum effect – one shot of GOLD COLLAGEN is up to 20 times more effective than using a topical collagen cream or collagen pill.

Developed on the back of a growing demand for those looking for a more natural, effective and reliable solution to anti-ageing and feeling great from within, this ready-to-drink, tasting supplement trio is impressive on its own but can also be taken to enhance an existing skincare and fitness regime.


Key Features of GOLD COLLAGEN

  • 20 x more effective than creams/tablets
  • Clinically tested
  • PURE GOLD COLLAGEN is No. 1 selling beauty supplement in Boots stores, available in around 800 UK stores
  • Contains a unique blend of Vitamins and Minerals
  • Contains the highest quality hydrolysed marine collagen in peptide form
  • Great tasting daily shot
  • Increases collagen production
  • No preservatives
  • Sugar free
  • European Patented and certified in scientific journals*
  • All packaging is recyclable and designed to prolong the longevity of the active ingredients
  • Halal and Kosher certified

How does it work?

Collagen is a major structural protein in the skin. It plays a key role in providing the structural scaffolding for cells, tissues, and organs but it also gives skin strength and durability and is responsible for the smooth, toned appearance of young, healthy skin.

As we age, the production of collagen, elastin and hyaluronic acid in the skin gradually decreases which causes dehydration, sagging skin and a dull complexion which leads to the signs of ageing.

The unique hydrating properties of hyaluronic acid combined with the highest quality collagen contained in GOLD COLLAGEN offers the ultimate in skin cell regeneration and hydration, resulting in increased smoothness, softening the appearance of fine lines and decreasing the appearance of wrinkles as well as supporting joint and muscle health.

Also containing vitamin C to boost the transformation of natural amino acids (lysine and proline) into collagen, GOLD COLLAGEN liquid provides the essential building blocks required to support the metabolic functions of collagen producing cells. This gives better skin tone, optimal skin hydration levels and the ability to recapture a youthful radiance.

Once consumed, GOLD COLLAGEN is distributed to the dermis (the deeper layer of the skin) and results in the multiplication and stimulation of fibroblast cells (collagen-making cells in the connective tissue of the skin) to produce more collagen and hyaluronic acid. Whilst some creams claim to be able to reach the dermis, GOLD COLLAGEN actually targets the fibroblast cells, triggering them to make more collagen.


Clinically proven results

A clinical study carried out by GOLD COLLAGEN revealed the following positive effects of consuming the product over 12 weeks;

1. Increased skin hydration – after 3 weeks, skin hydration was increased by 12%
2. Decreased wrinkles – after 6 weeks, fine lines were reduced by 15% and the depth of wrinkles were reduced by 27%
3. Improved skin elasticity – after 9 weeks, skin elasticity was increased by 20%

The beneficial effects of GOLD COLLAGEN have been published in respected peer-reviewed scientific journals such as Journal of Medical Nutrition and Nutraceuticals, Cosmeceuticals, Open Nutraceuticals Journal, Clinical Interventions in Aging.

MINERVA Research Labs Ltd operates from commercial headquarters in Mayfair, London. MINERVA’s scientific knowledge and product research draws on the experience of the most advanced nutricosmetic market in the world, Japan. MINERVA Research Labs partners with the Lipoid in Germany, Polaris in France, including a strategic alliance with Rousselot SAS (the largest producer of collagen in Europe).

What the experts say

“We are immensely proud to be introducing GOLD COLLAGEN to the market. We can categorically say that GOLD COLLAGEN is superior to other products in its field as, at Minerva, we specifically source premium quality hydrolysed collagen, which is highly effective having a very high absorption rate due to its low molecular weight.” – Vidhi Patel, in-house nutritionist, MINERVA

“We seek the backing of dermatologists, GPs and aesthetics specialists. For the launch of the GOLD COLLAGEN range, we created a roundtable discussion at the world-famous Royal Society of Medicine that would allow these leading specialists to discuss, peer-to-peer, the data supporting GOLD COLLAGEN products and its mechanism of action in a clinical environment.” – Dr Martin Godfrey, Head of Research and Development, MINERVA


The range consists of three formulations: PURE GOLD COLLAGEN, ACTIVE GOLD COLLAGEN and GOLD COLLAGEN FORTE.

PURE GOLD COLLAGEN helps to fight the early signs of ageing. It contains hydrolysed collagen (5000mg), borage oil, N-acetylglucosamine, hyaluronic acid, vitamins (C, E, B6, Biotin) and minerals (zinc, copper) designed to deliver maximum absorption and bio-availability. Key benefits include increased skin hydration and radiance, reduction in the appearance of fine lines and wrinkles, increased skin suppleness and healthier looking hair and nails

ACTIVE GOLD COLLAGEN works from within to help fight the appearance of ageing while promoting muscle and joint health. It contains hydrolysed collagen (4000mg), Glucosamine, Protein, Zinc, Copper, Biotin, Vitamins D, C B3 (Niacin), B6, B12 , Hyaluronic Acid, and L-Carnitine. Key benefits include younger looking skin, healthier looking hair, improved skin hydration and suppleness and support for muscles and joints

GOLD COLLAGEN FORTE fights the advanced signs of ageing. Forte supplies the body with all the ingredients it needs to fight back against free radicals and naturally boost its own collagen production as well as providing antioxidant support. It contains Q10, acai berry, pomegranate, lycopene and resveratrol, L-carnosine, hydrolysed collagen (5000mg), Vitamin D, Hyaluronic Acid, Vitamin E and Vitamin C. Key benefits include protection against oxidative stress, reduction the appearance of fine lines and wrinkles, improved skin suppleness and firmness, improved skin hydration and radiance, healthier looking hair and nails.


GOLD COLLAGEN (10 x 50ml bottles, RRP from £35.99) is available from Harrods, Selfridges, Holland and Barret, Boots stores nationwide and online, Superdrug, and

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