Global outdoor brand, Helly Hansen, unveils ground-breaking new reflective fabric technology as part of its new training collection. Inspired by Norway’s Northern Lights, Helly Hansen’s reflective training range will keep runners safe and confident on dark roads during the winter months.
Revealing hidden reflectivity when exposed to light, Helly Hansen’s new training apparel and outerwear has an embedded reflective layer which is invisible to the naked eye, leaving a fashion-forward design to be admired.
The W Aspire Norviz LS (SRP £75) stylishly reflects light, while the X-COOL™ quick-dry fabric keeps athletes cool during all workout intensities. The front zip and thumbholes add comfort and convenience for athletes. To complete the look, the W Aspire Norviz Tights (SRP £65) incorporate this innovative technology, with strategically placed reflective fabric. Body-mapped support and a sweat-proof pocket keep athletes visible and possessions dry throughout training.
W Aspire Norviz LS
A women’s-specific long sleeve designed to keep athletes comfortable and stylish on cool days. The shirt has an all-over reflective print for extra visibility after dusk. The cozy top features X-COOL™ quick-dry fabric and thumbholes for extra comfort.
- X-COOL™ quick dry fabric in soft stretch
- 360-degree reflective fabric
- UPF 30
- YKK® chest zip with auto-lock
Founded in Norway in 1877, Helly Hansen continues to develop its apparel through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth. The brand represents the optimal combination of performance, protection and style, and continues to protect and enable professionals making their living on oceans and mountains around the world. The company has a long list of first-to-market innovations including the first supple, waterproof fabrics more than 130 years ago, the first fleece fabrics in the 1960s, the first technical base layers made with Lifa® Stay Dry Technology in the 1970s and today’s award winning and patented, H2Flow temperature regulating technology. Helly Hansen is the global leader in technical sailing apparel. Its ski uniforms are worn by more than 50,000 professionals across 100+ski resorts and mountain guiding operations around the world, as well as national ski teams, Olympians and discerning outdoor enthusiasts. The brand’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries.
For more information, please visit: www.hellyhansen.com.