StyleCard, a new online member’s club and app that combines cutting edge fashion and lifestyle news with exclusive special member’s offers and insider tips, promises to shake up the way you shop. Via an app on your smartphone, the virtual ‘card’ is your exclusive pass to a carefully composed subscription service that brings the discerning consumer the best advice and offers on everything from the latest clothing brands to the hottest new cocktail bars.
Former UK editor of Dailycandy and previously style editor of Telegraph magazine, StyleCard co-founder Kinvara Balfour is fast becoming the fashion industry’s latest female tech guru, collaborating a huge array of coveted brands such as revered fashion labels Beulah and Donna Ida, leather specialists Muubaa and hair stylist to the stars Josh Wood.
The StyleCard Team comprises of Kinvara Balfour and Paraag Amin. A founding partner of StyleCard, Kinvara Balfour is a creative director, producer, writer and entrepreneur. Kinvara has held editorships at Condé Nast, Telegraph Magazine, DailyCandy.com, Keynoir.com and Time Out. She acts as a public speaker, advisor and consultant to some of the world’s coolest brands and presents ‘Fashion In Conversation’, for Apple, where she has interviewed everyone from Anna Wintour, and Tom Ford to Manolo Blahnik.
Paraag Amin is the Founder and CEO of StyleCard. Prior to founding the company, he worked as an equity research analyst at a number of leading international investment banks including Goldman Sachs, Citi, Credit Suisse, ABN Amro and RBS, analysing businesses in the technology, media and retail sectors such as Nokia, Apple, Google and WPP. He founded StyleCard as a new, disruptive model to the deal directories.
Fusing together the worlds of fashion, beauty, food and lifestyle this new tech-start up will bring subscribers an abundance of hip and happening things by providing daily news bulletins summing up the latest and greatest in British style and culture. Progressive and forward thinking, StyleCard predicts trends before they happen and collaborates with an extensive network of hand picked boutique brands to offer club members access to exclusive, on-going offers on everything from gourmet dinners to holistic health therapies.
With all partnerships curated by Kinvara herself, there is a huge amount on offer: Enjoy 20 per cent off your organic scrambled eggs at Daylesford, refresh your spring wardrobe with 20 per cent off at The White Stuff and indulge in a spray tan with Rosie Huntington Whitley’s tanning guru James Read at a fraction of the usual price, with a 25 per cent discount all year round. StyleCard have recently partnered with Bicester Village, offering 10% off along with free valet parking and hands free shopping. These are just a tiny selection of the array of exclusive discounts available with StyleCard.
The hottest ticket in town for style insiders, access to the service for the first month is just £1 and after that is priced at £10 per month or £99.99 for the year.