Leadership and Growing Your Business


Running a successful business is about more than just good organisational skills. It requires a mixture of passion and enthusiasm at the very top. It sounds like a simple concept – after all, most people found their businesses because they have a particular passion for something – but actually, harnessing that enthusiasm and turning it into the kind of inspirational leadership that helps a business to grow is not as easy as it seems.

One of the dangers of badly harnessed inspirational leadership is a disconnect between those at the top and the rest of the staff team. If the CEO and management team don’t communicate their passion effectively to the team, their actions and policy may not be understood or they may seem disorganised. The key to avoiding this is communication – the CEO needs to meet with all staff frequently in order to share his/her vision with them and inspire the to follow in his/her wake. For organisations with geographically diverse teams, webcasts or Skype calls can provide a good alternative to face-to-face meetings.

Inspirational CEOs also needs to ensure that their passion is documented and thus translated into the organisation’s policies, procedures and practices. It’s great to have a good idea, but unless the whole company is acting in pursuit of that idea, things can go astray. By defining the organisation’s goal and values in easy-to-remember terms and then spreading them throughout the team, each worker is reminded daily of why they are there and how they can make a difference. How it is done will depend on the individual company – some do it through printed mouse mats, others through writeable walls in the office – whatever the method, it flows the CEO’s inspiration through the company on a daily basis.

Being open to communication from the staff team is another essential for a CEO looking to use inspirational leadership to grow his/her business. This can be a challenge in larger companies where there are many demands on the CEO’s time, but a communication process needs to be in place that ensures the staff team feel listened to and that they can contribute ideas. It could be via regular conference calls or through a dedicated ceo@ email address whichever works best for the structure of the company in question.

A mechanism that allows all staff members to put forward ideas, regardless of their position of the length of time they have been with the company, can be an incredibly motivating tool – provided that the ideas contributed are taken forward in the right way and that staff see action as a result of their contributions. Not all ideas will be good ones, but providing feedback on the best ideas and giving credit to the staff members who came up with them will serve to inspire further contributions that can help the organisation to move forward and grow.

Each company is different, but blending these techniques together in a way that suits the individual business will help to build trust between the CEO and the staff team, motivate all those in the company to work harder and ultimate translate into inspirational leadership being used effectively to grow the business.

Robert Gavin headshot 3Robert Gavin is Group CEO of NDD Group (www.nddgroup.com), a specialist developer providing workforce accommodation including hotels and apartments in the Bakken region of North Dakota. Hotel room investments begin at $89,950, with 15.55% assured net rental yields per year.

SLOAN© Copyright 2021. All rights reserved.