How To Stand Out When Selling Your Home

The first few months of the year can be the best time to buy and sell property. Following on from the excitement of Christmas and the madness of the New Year, we often feel inspired to make a fresh start, with property being at the top of a lot of people’s agenda.

However, with so many people thinking along the same lines, how do you ensure that your property stands out from the crowd? Here Michael Bruce, CEO of leading hybrid estate agency Purplebricks, shares his expert tips for how to make your property as marketable as possible.

Michael Bruce, CEO of
Michael Bruce, CEO of

I am often asked how it is best to prepare your home for sale, and ensure that it attracts as many potential buyers as possible.

It’s easy to fall into the trap of thinking that you have to spend a lot of money on home improvements before you can put your house on the market however, there are actually a number of very cost effective tips and tricks that will make a big impact on potential buyers without costing you the earth!

Below, I have summarized my top five tips for how you ensure your property stands out from the rest!

1. Never underestimate the importance of ‘home staging’

It is really important that potential buyers are able to picture themselves living in your property. Whilst a couple of personal photos on display can help to create a nice, homely atmosphere, too many can be a turn off. Always make sure that the curtains are open, the lawns have been mowed and there are no cars or bins blocking up the driveway in order to make the very best impression on viewings.  A viewer will generally get a very early view as to whether a house is right for them (usually no more than 90 seconds)

2. Pick your price carefully

In a crowded market it is crucial that you choose the correct price to market your home at. It can be a sensible move to set a slightly lower price point in order to spark competition and encourage a flurry of bids. This strategy can result in the property finding its own value, and will hopefully enable you to achieve an over the odds offer.  Remember there are very few people who will buy £10 for £11.  There are far more who will buy at £9.50 and the more competition the higher the price.

3. Think carefully about your agent

It is very important to choose your estate agent carefully when looking to sell your home.  It can be the difference between sleepless nights and peace of mind.  The expert advice they offer could be the difference between getting a speedy sale, or your property sitting on the market for weeks, so it is vitally important that you trust and value their opinion.

Make sure that you also fully utilize all the professional tools that they have at their disposal. At Purplebricks our Ezie online platform means our customers have full and instant access to everything that is happening with their property instantly 24/7. This makes our customers life so much easier and straightforward.  They are never in the dark.

4. Deep clean!

It may sound obvious but before you let anyone step through your door for a viewing make sure that your home is spotless, both inside and out. Invest some time steam cleaning carpets and giving surfaces a good dust – you’d be amazed how many buyers will be looking for this.

It is also important to remember that whilst the majority of UK homes are pet friendly, the presence of animals may be a deal breaker for some buyers. If you do have pets, I would suggest making sure that they are out of the way during viewings and that any ‘extras’ such as food bowls, litter trays, toys etc. are cleaned up and kept out of sight. Making sure that your home has had a good clean should also eradicate any pet odours which may put people off.

5. Neutralise key rooms

If you are going to invest any money on home improvements prior to putting your property on the market, then I would recommend it is spent on neutralising the decorative schemes throughout your house. Whilst some people would love a hot pink lounge, for others it would be their ultimate nightmare. Buyers like to be able to visualise themselves living in your home, so make life easy for them by choosing neutral colours and styles.”

Michael Bruce, CEO of www.purplebricks.comMichael Bruce is the CEO of the UK’s first 24/7 estate agents

As the modern model of estate agency, Purplebricks combines the expertise of a Local Property Expert with a unique, 24/7, online platform at a fraction of the cost charged by high street estate agents.

The company is the brainchild Michael, and his brother Kenny, who have an enviable track record of success in the industry having previously built and sold a large estate agency group, and together having over 40 years of experience in the industry.

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