Charlotte’s W5: Alex Wrethman and The W5 Story
Two years ago, born & bred Ealing local restaurateur and entrepreneur, Alex Wrethman, was presented with the opportunity of a lifetime by a long standing customer to open his third Charlotte’s Group project.
A Charlotte’s regular & managing director of St George West London Ian Dobie, offered Alex the chance to take on a near derelict Victorian stable block as one of the first commercial tenants within the new Dickens Yard development in central Ealing – a key part of Ealing Broadway’s regeneration scheme. Alex was offered Charlotte’s W5 site due to the success of his two other projects – Charlotte’s Place, Ealing Common & Charlotte’s Bistro, Chiswick.
Alex jumped at the chance, knowing it was a once in a lifetime opportunity and immediately knew that he wanted to create something that was personal, innovative and special for his hometown of Ealing. He set himself the following objectives; to sensitively refurbish a beautiful yet sadly disused building, to create a genuinely inspiring yet welcoming place for the local community to use every day to get the most out of the building from morning through to night, and to reimagine what every day eating and drinking could be to suit modern life.
Charlotte’s W5: ‘Third Place’
Alex’s design brief for Charlotte’s W5 was to create a creative, social and business hub that benefits and enriches the local community. Thus providing a warm, inviting and versatile place that gives today’s Londoners the flexible facilities they really need every day. A ‘third place’ sits between work and home, offering an accessible and relaxed hub for the local residential and business community to use for almost any purpose. The term ‘third place’ already exists. In fact, you can find it on Wikipedia. Owner Alex Wrethman felt that is was the best expression of the unique proposition Charlotte’s W5 provides.
The environment is perfectly suited to anything from a busy networking event, to an important presentation pitch in our private function room to a solo freelancer catching up on emails.
The key points that stand out for us are:
The technology – W5 includes free powerful Wi-Fi, power points and USB sockets at every table for the perfect workspace.
The innovative design – every detail from lighting to furnishings has been designed to provide a totally flexible and versatile experience that’s suitable for work, play and anything in between.
The cashless system – a cashless operation is one of the many ways Alex has innovated to drive efficiency, keep costs low and therefore offer great value.
Even better, unlike most workspaces or clubs there is no membership fee. Unlike a restaurant there is no commitment to eat. The venue is effectively an ‘open house’ for the local business community.
With a peaceful terrace that allows dogs, airy conservatory and spacious stable block there really is space for everyone. The day starts with a quick coffee and pastry after the school run, cyclists stretching out and cooling down on the terrace, a lazy lunch (or brunch) with the family or cocktails with the girls whilst a first date goes undisturbed at the next table.
Guests are invited to drop in or book table anytime between 8am-11.30pm, 7 days a week to meet here, do business here, network here, work quietly here, chat with friends here, sip cocktails here, party here and, most importantly feel comfortable here.
Watch this space as we will be shortly posting our review about this fine establishment here on sloanmagazine.com