Sweet Things, an award winning bakery, cafe and cake shop, has just launched its second site in the buzzing Notting Hill area on 4th January. Proudly owned by MasterChef finalist Natalie Allen, Sweet Things’ first site is located in Primrose Hill and this year celebrated its tenth anniversary. Natalie’s mini triple chocolate brownies are legendary and available through mail order.
The unique thing about this site? It will be London’s first cash-free café, only accepting card and electronic payments. Natalie says “I’m launching Sweet Things Notting Hill as a cash-less cafe because we’ve moved into an era where everything is paid for electronically, via cards or phones, and I wanted our new site to reflect this.” Following the rise in usage of contactless cards and increasing popularity of Applepay, Sweet Things hopes to lead the way in innovating the capitals cafes.
Hospitality technology is one of the lesser-disrupted industries, but Natalie says it’s only a matter of time before other cafes follow suit: “Going cashless results in a shorter queue time for customers, and my staff will save time by not hav-ing to cash up. Great for safety too as no cash will ever be held on site. I think in a few years’ time, most businesses in London will be cash-less!”
Natalie has been awarded 10 Great Taste Awards for her food including her brownies and carrot cake. The menu at Sweet Things will feature a range of cup-cakes in both classic and unexpected flavours such as cookie dough and black forest, as well as catering to gluten and dairy-free diets.
Natalie Allen began her career working in finance until her love of baking led her to apply to be on BBC’s MasterChef. Following this she started catering for her friends and family, and opened Sweet Things on the prestigious Regent’s Park Road in 2005. Natalie’s celebrity customers include David (and Harper) Beckham, Nigella Lawson and David Walliams.
Sweet Things Notting Hill
8 Blenheim Crescent