What’s That Smell – the first ever scent guessing game

What’s That Smell™ is the first ever hilariously fragrant guessing game that grabs you by the nostrils and opens up to a world of interesting whiffs.


The new game makes WowWee an official player in the 14+ games market – and they’re not holding back. With over 50 smells from nice to downright nasty, What’s That Smell? is a breath of fresh and not-so-fresh air in the party game category!


In typical WowWee fashion, the brand is using innovation and scent technology to leave its mark on game night. This new “scent-sational” party game is designed to put your sense of smell to the test against friends and family, housemates and work besties – challenging those brave enough to correctly guess scents ranging from roses to rotting garbage…and worse.


The winner (aka “Nose-it-All”) gets to pick a player of their choice to suffer the Whiff of Shame: three big whiffs of one of the four outrageously pungent Stank Cards: Extra Old Toe Cheese, Diaper Blowout, Hot Chunky Vomit, and Smothered in B.O.

Dominique Fleurant, Brand Manager at WowWee, commented: “WowWee has always been recognised for its technical innovation that has truly revolutionized the entertainment space. This expansion has been a long time coming for us, and we’re excited to enter this new world of games with an edgy and engaging experience that will truly knock players’ (smelly) socks off – pun intended!”

For added fun, players can download the free iOS/Android What’s That Smell? companion app to track the number of players and sniffing time, earn extra bonus points by comparing guesses with other people who played the game, and record the priceless Whiff Of Shame. The app also provides Stank Card filters and a “don’t-miss-a-revolting-second” slow-mo effect to help capture every second of the memorable reactions.

Available in the UK now, What’s That Smell? includes 48 Mystery Whiff Cards, four Stank Cards and scent-barrier bags, six cardholders, a sheet of Whiff Strips, scorepad and instructions for 2-6 players ages 14+, £24.99 from Smyths, Argos, Asda, and


SLOAN! have teamed up with WowWee to offer lucky readers the chance to win one of three What’s That Smell? games. To enter this fragrant prize giveaway, simply enter your details below and follow the instructions:

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