Fight for Sight and 100% Optical encourage everyone to #BLINKWINKTHINK, nominate and donate to raise valuable funds for pioneering eye research to prevent sight loss and treat eye disease. It sounds simple and it is simple, to raise money for such a worthwhile cause and help win the fight against sight loss.
Fight for Sight (the main eye research charity) and 100% Optical (the UK’s largest audited trade event for eye care professionals) are launching a campaign #BLINKWINKTHINK on 7th January 2015. The awareness campaign calls on the nation to #BLINKWINKTHINK about sight loss and the importance of eye research, whilst raising funds to help support eye research across the country.
Participants will be asked to take a ‘selfie’ style photo with one eye on show and the other cleverly disguised, covered or in ‘wink’ mode (think ID magazine covers for inspiration – and you can be as creative as you want!). After taking a selfie, they will upload their picture via Instagram, Facebook and Twitter whilst nominating a further three people to take on the #BLINKWINKTHINK challenge. On uploading a picture, a £3 text donation can be made by texting BWTC15 £3 to 70070 to donate to Fight for Sight and make a difference.
Fight for Sight is the charity partner for 100% Optical, the UK’s largest optical trade show taking place at London Excel on 7-9th February 2015. 100% Optical will be heavily involved in supporting the campaign alongside Fight for Sight, by encouraging all of their exhibitors to #BLINKWINKTHINK, nominate and donate. The campaign will culminate with an ‘eye’ wall of those who have participated in the campaign that will be on prominent display at the event.
Fight for Sight and 100% Optical is calling on the nation to get involved with #BLINKWINKTHINK, so whether you are affected by sight loss yourself, a loved one is or you just like selfies please show your support and donate via text, phone or online. For further information on Fight for Sight please call 0207 264 3900 or visit www.fightforsight.org.uk/donate. For further information on 100% Optical please visit www.100percentoptical.com
Fight for Sight is funding research at leading universities and hospitals throughout the UK. Major achievements to date include:
- saving the sight of thousands of premature babies through understanding and controlling levels of oxygen delivery
- restoring sight by establishing the UK Corneal Transplant Service enabling over 52,000 corneal transplants to take place
- providing the funding for the research leading to the world’s first clinical trial for choroideremia
- bringing hope to children with inherited eye disease by helping to fund the team responsible for the world’s first gene therapy clinical trial
- identifying new genes responsible for keratoconus and Nance-Horan syndrome
Fight for Sight’s current research programme is focusing on preventing and treating age-related macular degeneration, diabetic retinopathy, glaucoma and cataract. We are also funding research into the causes of childhood blindness and a large number of rare eye diseases.